Sosialisasi Pemanfaatan Digital Marketing Bagi Pelaku UMKM di Desa Nagori Bosar, Simalungun

Elvin Desi Martauli, Nani Kitti Sihaloho, Suranta Sinulingga

Abstract


Technology develops every year and is utilized by various uses, including by MSME actors. Part of the population feels that technology has an impact on dependence, especially internet use. The use of the internet as a means of information technology to carry out business activities of MSME actors in the era of disruption. The purpose of this community service is to socialize the use of digital marketing for MSME players in Nagori Bosar Village, Simalungun Regency. This socialization was attended by 20 MSME actors who were in Nagori Bosar Village. UMKM players are still less innovative in developing their business. In general, MSMEs do not use creative thinking power to use digital marketing by utilizing social networks as a marketing tool. So that through this socialization, MSME players can be productive for business development by following the trends of the times and businesses that are being run can compete and develop through digital marketing.


Keywords


Digital Markerting, Social Media, MSME

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References


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