SABINA,, SUCI ZAKIYAH (2026) PERAN STRATEGI UMKM TERHADAP PEMBERDAYAAN EKONOMI MASYARAKAT LOKAL : STUDI KASUS PELAKU USAHA DI KECAMATAN MEDAN SELAYANG. Skripsi thesis, UNIVERSITAS QUALITY.
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Abstract
This study examines the strategic role of Micro, Small, and Medium Enterprises (MSMEs) in supporting local community economic empowerment, focusing on the case study of the Es Teh Jumbo UMKM in Medan City. UMKM are defined as productive economic activities owned by individuals or business entities with certain capital and sales criteria, and play a strategic role in creating jobs and driving local economic growth. Previous research has shown that UMKM contribute significantly to reducing unemployment and increasing income, despite facing challenges such as limited capital and market competition. This study used a descriptive qualitative approach using interviews, observations, and documentation with the owners and employees of the Es Teh Jumbo UMKM. The results revealed that the UMKM 's main strategies include product innovation (local flavor variants), affordable pricing, strategic location selection, and simple marketing. The study's conclusions confirm that the Es Teh Jumbo UMKM 's strategy has significantly contributed to the economic empowerment of local communities, although improvements through innovation and external support are needed for sustainability. Recommendations for UMKMs include increasing the use of digital technology and access to capital, while the government is expected to provide training and supportive regulations. Keywords: UMKM, Business Strategy, Economic Empowerment, Local Communities, Kecamatan Medan Selayang
| Item Type: | Thesis/Skripsi (Skripsi) | ||||||||||||
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| Uncontrolled Keywords: | Keywords: UMKM, Business Strategy, Economic Empowerment, Local Communities, Kecamatan Medan Selayang | ||||||||||||
| Subjects: | 000 Generalities | ||||||||||||
| Divisions: | Fakultas Ekonomi > Prodi Manajemen | ||||||||||||
| Contributors: |
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| Department: | Menajemen | ||||||||||||
| Depositing User: | SUCI ZAKIYAH SABINA | ||||||||||||
| Date Deposited: | 27 Feb 2026 08:33 | ||||||||||||
| Last Modified: | 27 Feb 2026 08:33 | ||||||||||||
| URI: | http://portaluniversitasquality.ac.id:55555/id/eprint/4021 |
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PERAN STRATEGI UMKM TERHADAP PEMBERDAYAAN EKONOMI MASYARAKAT LOKAL : STUDI KASUS PELAKU USAHA DI KECAMATAN
MEDAN SELAYANG. (deposited UNSPECIFIED)
- PERAN STRATEGI UMKM TERHADAP PEMBERDAYAAN EKONOMI MASYARAKAT LOKAL : STUDI KASUS PELAKU USAHA DI KECAMATAN MEDAN SELAYANG. (deposited 27 Feb 2026 08:33) [Currently Displayed]
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