ANALISIS PERSEPSI KEPUASAN KERJA DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA CV BITA JAYA MANDIRI

NURHAFIDZAH, NURHAFIDZAH (2026) ANALISIS PERSEPSI KEPUASAN KERJA DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA CV BITA JAYA MANDIRI. Skripsi thesis, UNIVERSITAS QUALITY.

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Abstract

Perceived job satisfaction refers to employees' subjective views of their experiences at work, encompassing emotional and cognitive evaluations of job aspects such as compensation, work environment, and interpersonal relationships. It's not just about objective satisfaction, but how employees perceive and interpret their working conditions, which can impact motivation and productivity. This study analyzes perceived job satisfaction and motivation on employee performance at CV Bita Jaya Mandiri, a car rental company in Medan. Driven by the need to optimize HR performance amidst competition and declining productivity due to low motivation and ineffective time management, this quantitative study used a sample of 47 employees. The independent variables are Perceived Job Satisfaction (X1) and Work Motivation (X2), with Employee Performance (Y) as the dependent variable. The results of the hypothesis test show that perceived job satisfaction does not have a significant positive effect on performance (H1 is rejected), work motivation has a significant positive effect (H2 is accepted) as the main driver, and both simultaneously have a significant positive effect by 53.8%, while the remaining 46.2% was influenced by other factors outside this research. This study provides practical advice for management to integrate job satisfaction with managerial factors and maintain motivation to achieve optimal performance. Keywords: Perceived Job Satisfaction, Work Motivation, Employee Performance, CV Bita Jaya Mandiri.

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