SIMBOLON, EGI PRANANTA (2026) PENGARUH LIKUIDITAS DAN PERTUMBUHAN PENJUALAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PADA TAHUN 2021-2024. Skripsi thesis, UNIVERSITAS QUALITY.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh likuiditas dan pertumbuhan penjualan terhadap nilai perusahaan pada perusahaan sektor telekomunikasi yang terdaftar di Bursa Efek Indonesia selama periode 2021–2024. Variabel likuiditas diukur menggunakan current ratio, sedangkan pertumbuhan penjualan diukur menggunakan sales growth. Nilai perusahaan diukur menggunakan price to book value (PBV). Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan asosiatif. Sampel penelitian ditentukan menggunakan metode purposive sampling sehingga diperoleh 5 perusahaan telekomunikasi, yaitu PT Telkom Indonesia (Persero) Tbk, PT Indosat Ooredoo Hutchison Tbk, PT XL Axiata Tbk, PT Smartfren Telecom Tbk, dan PT Bakrie Telecom Tbk. Data yang digunakan merupakan data sekunder yang diperoleh dari laporan keuangan tahunan perusahaan dan publikasi Bursa Efek Indonesia. Teknik analisis data menggunakan analisis regresi linear berganda dengan pengujian hipotesis melalui uji t dan uji F. Hasil penelitian menunjukkan bahwa secara parsial likuiditas berpengaruh terhadap nilai perusahaan, sedangkan pertumbuhan penjualan juga berpengaruh terhadap nilai perusahaanSecara simultan, likuiditas dan pertumbuhan penjualan berpengaruh signifikan terhadap nilai perusahaan. Temuan ini menunjukkan bahwa kemampuan perusahaan dalam memenuhi kewajiban jangka pendek. Penelitian ini diharapkan memberikan kontribusi bagi manajemen perusahaan dalam meningkatkan nilai perusahaan melalui pengelolaan likuiditas dan strategi pertumbuhan penjualan yang optimal, serta menjadi referensi bagi investor dalam pengambilan keputusan investasi.
| Item Type: | Thesis/Skripsi (Skripsi) | ||||||||||||
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| Uncontrolled Keywords: | This study aims to analyze the effect of liquidity and sales growth on firm value in telecommunication companies listed on the Indonesia Stock Exchange (IDX) during the period 2021–2024. Firm value is an important indicator that reflects investors’ perceptions of a company’s performance and future prospects. Liquidity is measured using the current ratio, sales growth is measured using sales growth, and firm value is measured using price to book value (PBV). The research employs a quantitative method with an associative approach. The sample was selected using purposive sampling, resulting in five telecommunication companies: PT Telkom Indonesia (Persero) Tbk, PT Indosat Ooredoo Hutchison Tbk, PT XL Axiata Tbk, PT Smartfren Telecom Tbk, and PT Bakrie Telecom Tbk. The data used are secondary data obtained from the companies’ annual financial reports and publications from the Indonesia Stock Exchange. Data analysis was conducted using multiple linear regression analysis with hypothesis testing through t-test and F-test. The results indicate that liquidity has a partial effect on firm value, while sales growth also has a partial effect. Simultaneously, liquidity and sales growth have a significant effect on firm value. These findings suggest that a company’s ability to meet short-term obligations and increase sales are key factors in enhancing the value of telecommunication companies. This study is expected to provide contributions for company management in improving firm value through effective liquidity management and sales growth strategies, as well as serve as a reference for investors in making investment decisions. | ||||||||||||
| Subjects: | 000 Generalities | ||||||||||||
| Divisions: | Fakultas Ekonomi > Prodi Manajemen | ||||||||||||
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| Department: | Menajemen | ||||||||||||
| Depositing User: | SIMBOLON EGI PRANANTA 2002020051 | ||||||||||||
| Date Deposited: | 23 Jun 2026 04:39 | ||||||||||||
| Last Modified: | 23 Jun 2026 04:39 | ||||||||||||
| URI: | http://portaluniversitasquality.ac.id:55555/id/eprint/5215 |
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